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- The Fiat 500e launches in California with $199 a month lease payment for 36 months and $999 due at signing
- Fiat 500e Pass to provide 500e owners with alternative transportation
- 500e hotlines available in FIAT studios and after hours to access 500e experts
- FIATUSA.com matches consumers with a Fiat 500 model based on their daily commute
- Two retail distribution centers in California provide ample product choice and availability
- FIAT studios in California each equipped with four charging stations
- Standard navigation system shows driver locations of charging stations
- Standard smartphone app provides locations of charging stations throughout the state
FIAT Brand North America is helping to make it easy for California residents to purchase or lease the all-new 2013 Fiat 500e when the electric vehicle (EV) goes on sale in the Golden State this summer.
The FIAT brand's 500e retail plan addresses concerns that have typically prevented some consumers from purchasing or leasing EVs in the past, including initial purchase price, driving range, and the unfamiliarity with charging and operating an EV.
"With unique Italian style, industry-best highway MPGe rating and class-leading combined driving range, we know we have a great car in our hands," said Tim Kuniskis Head of FIAT Brand North America. "Now our task is to simplify the customer's experience and make sure that people know how easy and affordable it can be to own our electric Cinquecento."
If you thought that purchasing or leasing an EV would come with a hefty premium, think again. The 500e will be offered to California residents at launch with a $199 a month/$999 due at signing lease for 36 months, same as the current lease offer on a Fiat 500 Pop powered by a gas engine.
The Fiat 500e is priced at $32,500 which includes a $700 destination charge. However, eligible California residents may be able to purchase the 500e for as low as $20,500, after federal credits, state incentives and FIAT rebates are included. That's about $200 less than the current starting price of a comparably-equipped Fiat 500 Lounge with a gas engine.
